DESDE LA RECOLETA PARA EL UNIVERSO

El primer anuncio dirigido a extraterrestres se lanzará este jueves al cosmos


miércoles, 11 de junio de 2008
Un grupo de expertos ultima el primer anuncio publicitario dirigido a extraterrestres que se lanzará el próximo jueves al cosmos, confirmó hoy a EFE el profesor Darren Wright, de la Universidad de Leicester (centro de Inglaterra).

'Todo marcha según lo previsto', declaró Wright, del departamento de Física y Astronomía de ese centro académico, quien participa en un proyecto.

El experto no duda de que será un 'momento histórico', porque 'es la primera vez que se envía un anuncio al espacio con el objetivo expreso de estar dirigido a una vida más allá de nuestro sistema solar'.

El reclamo espacial corre a cargo de Doritos, la famosa marca de aperitivos hechos con harina de maíz, aceite y aditivos, que se ha asociado con los científicos de la Universidad de Leicester para marcar ese hito en la historia de la Comunicación Publicitaria.
El aviso se transmitirá desde el Radar de Ultra Frecuencia de 500 Megahertzios del Centro Espacial de la Asociación Científica Europea de Radares de Dispersión Inconexa (EISCAT), radicado en el archipiélago ártico de Svalbard, entre Noruega y el Polo Norte.

El comercial va dirigido a posibles consumidores alienígenas de un sistema solar localizado a 42 años luz de la Tierra y cuyos planetas orbitan en torno a la estrella '47 Ursai majoris' (47 UMA), que se encuentra en al Constelación de la Osa Mayor.

Según los expertos, el mensaje publicitario, que viaja a la velocidad de la luz, no llegará a su destino hasta 2050, toda vez que una posible respuesta extraterrestre no alcanzará la Tierra antes de 2092.

El aviso, un vídeo televisivo de treinta segundos procedente de un concurso público abierto por la marca de aperitivos a través de Internet en el Reino Unido para que participen sus clientes, de modo que el ganador pueda mandar su idea a los confines del Universo.

El anuncio cósmico, 'está actualmente siendo codificado (con un sistema binario que usa el 1 y el 0) por los lectores de EISCAT para su transmisión', precisó el profesor Wright.

En un comunicado divulgado por la Universidad de Leicester, Tony van Eyken, director de EISCAT, afirmó que el envío de esa publicidad al cosmos constituye un 'paso grande y emocionante para todo el mundo en la Tierra'.

Aunque habrá que esperar bastante para saber el resultado comercial del anuncio, la marca se ha comprometido, de momento, a hacer una donación a los astrónomos de Leicester, muy necesitados de fondos para descifrar los múltiples enigmas del espacio sideral.

Fuente EFE ON LINE

para HUIRSE BELLINA JORGE ALBERTO

http://RecoletaNews.blogspot.com/

RecoletaNews@gmail.com

RecoletaNews@ybiz.net por www.oas.org

NEWS FROM OAS PANAMA

Young Americas Business Trust
Panama
www.ybiz.net
The YABT is an international organization with cooperation agreement with the General
Secretariat of the Organization of American States (OAS), as part of an alliance between
the Private Sector and the General Secretariat of the OAS, in response to the priorities
agreed in the Presidential Summits of the Americas. Its mission is to act as a powerful
catalyst to promote economic and social development in the region, through the
improvement of young entrepreneurs in the Americas.
The YABT Panama's mission is to promote and implement innovative measures that
contribute to the development of entrepreneurship and enterprise tools that young
entrepreneurs need to access the opportunities and necessary resources for the
creation and growth of their businesses. To do this, we created a solid platform to work
through strategic alliances with different sectors, promoting cooperation and networking
to disseminate best practices and strengthen their programs.
WORK PLAN FOR 2008-2009
Working in conjunction with the Office of the General Secretariat of the OAS in Panama
and strategic partners, the YABT Panama focuses its work in the following areas:
(I) Leadership and Networking:
Entrepreneur Leadership Links: connect young entrepreneurs from national and
international universities with the different programs and organizations that support the
promotion of enterprise and access to opportunities for collaboration with public and
business leaders.
Trade: allow young entrepreneurs to participate in conferences organized by the YABT
Panama and its strategic partners, in order to cover issues related to business.
Corporate Social Responsibility: working with the private sector to generate new
strategies and support programs for young entrepreneurs, including the dissemination of
best practices and investment opportunities in business created by youth.
(II) Experience and Training
Business Labs: the program has established a network of organizations that have
adopted within their programs the Business Labs methodology.
Ministry of Education: the program has been implemented within the education system
to train teachers and students. For 2008, we will provide follow-up and support to
participating schools and new schools.
Universities: we will provide support and training to business created by young people
of the YABT partner universities.
Training Workshop for the Development of Tourism Enterprise: this workshop
focuses on hands-on learning and will allow young entrepreneurs to create businesses
related to tourism and the creation of small hotels.
Network Support Centers and Business Development of Panama (Red CADE
Panama): in 2008, the project seeks to accelerate the work of collaboration between
organizations on the Internet and develop an Action Plan to facilitate the work between
them. The project will start with the support of the State of Israel through MASHAV and
the International Training Centre Golda Meint Mount Carmel (MCTC), who has provided
expertise and technical assistance, using as a case study the model implemented by the
State of Israel.
Learning Money “Financial Education for the Youth of Panama": in collaboration
with financial institutions. We will implement a training program where young
entrepreneurs will learn everything related to personal finances and businesses, to
prepare an adequate business plan for bank financing.
Student Science Talent Expo-Fair 2008: in conjunction with the Ministry of
Education and the Latin University of Panama, in collaboration with Explora, the
Smithsonian Institute and the Foundation School, Family and Community, a science fair
will take place with the participation of college students who submitted their projects
related to science, technology, engineering and innovation. Within the framework of the
science fair, a Scientific Leadership Meeting is being prepared about a series of
lectures and panel discussions on scientific entrepreneurship.
Expo-Business (Business Talent Fair): in conjunction with the Latin University of
Panama, we will conduct a business fair with a group of young entrepreneurs who have
developed their business projects in the classrooms and soon will submit them to the
market.
Internship Program: we provide opportunities of internships for students and
entrepreneurs to obtain practical experience through the programs and activities of
YABT Panama.
(III) Tecnology
Talent and Innovation Competition of the Americas 2008 (TIC Americas
2008): an international business plans competition, which gives young entrepreneurs the
opportunity to accelerate their businesses in the real market. The semi-final stage will be
on-line and the Final will take place in Medellin, Colombia, within the framework of the
XXXVIII General Assembly of the OAS. More information: www.ticamericas.net
Videoconferencing: in conjunction with the Latin University of Panama and other
strategic partners, we will conduct national and international videoconferences about
business leadership issues, networking and related topics.
For 2008 the YABT and the Latin University, are organized the International
Videoconference: Centers and Networks of Support for Young Entrepreneurs, in order to
share best practices with some business support centers and universities in the region
who work entrepreneurship programs.
(IV) Strategic Alliances
The YABT Panama has established close collaboration with several universities,
companies and business associations, civil society organizations and youth
organizations, and National and International Government. This collaboration will
continue and establish synergies with other potential partners to contribute to the
development of the work plan.
"…efforts like the YABT does are so important, not only because it promotes the entrepreneurial spirit
-so necessary to generate wealth and sustainable development-, but because it constitutes an important
rapprochement to the private sector and academia, both essential to promote social and economic
development in countries Like ours”.
S.E. Licda. Carmen Gisela Vergara
Vice Minister of Foreign Trade of Panama
Founding member of the Panama YABT
"Organizations like the YABT are the ones that highlight the commitment of the OAS to the challenges
of the new millennium, creating employment opportunities, social development and strengthen
democratic governance in its 34 member countries. We congratulate YABT Panama for the great work
done during the process of the Fourth Summit of the Americas, through the compilation of proposals of
panamanians young entrepreneurs, to become part of the Forum "Young Entrepreneurs of the
Americas" conducted prior to the Summit as part of the consultation with Civil Society…"
Dr. Raul J. Lago
Representative
Office of the OAS in Panama
Young Americas Business Trust, YABT
International nonprofit organization under
cooperative agreement with the General
Secretariat of the Organization of American States, OAS.

If you want to support and / or be part of the YABT Panama, contact:
Edgar Maestre, Program Manager in Panama
Phone: 317-3114 / E-mail: yabt_panama@myybiz.net
Bldg. 234, Ciudad del Saber, Clayton, Panama

HUIRSE BELLINA JORGE ALBERTO

RecoletaNews@gmail.com

RecoletaNews@ybiz.net por www.oas.org